Permanent Whole Life Insurance

Permanent Whole Life Insurance not only leaves a death benefit for the beneficiary, but it also offers a cash value benefit that grows TAX-FREE!

The Policyholder can access this cash value during the lifetime of the policy to leverage wealth using the Infinite Banking Concept.

Whole Life Insurance

Participating vs. Non-Participating Permanent Whole Life Insurance

Participating Whole Life Insurance: dividends are paid to increase the cash value of the policy. This cash value grows tax-free and can be accessed by the Policy Owner throughout the lifetime of the policy. The Infinite Banking Concept uses Whole Life cash values to leverage wealth.

Non-Participating Whole Life Insurance: simplified permanent life insurance with lower premiums since the guaranteed death benefit does not grow and no dividends are being paid to increase the cash value. It is popular for those who need coverage for final expenses.

Businesses Using Permanent Whole Life Insurance

Access to Cash Value
A business owner who owns a whole life insurance policy can borrow against the accumulated cash value for a variety of purposes, including to help the business weather uncertain economic times, pay overhead expenses, or provide supplemental cash flow. Despite the negative rantings from finance gurus, it has been proven over history that leveraging the cash value of a whole life insurance policy has been the pinnacle of empires. Below are a few businesses that flourished with the help of whole life insurance.

Walt Disney Permanent Whole Life Insurance


Although his films were successful, Disney was not able to convince banks to help finance Disneyland. Fortunately, Disney was able to borrow against the cash value from his life insurance policy to help build Disneyland.

Ray Kroc Permanent Whole Life Insurance

Ray Kroc

McDonald’s founder, Ray Kroc borrowed against the cash value from a couple of his whole life policies to pay for his key employees’ salaries and to start the campaign for McDonald’s new mascot, Ronald McDonald

JC Penney Permanent Whole Life Insurance

JC Penney

James Cash Penney used the cash value in his whole life policy to weather the financial setbacks of the Depression. The cash value loan paid for his employees’ salaries and expenses and helped the company prosper after the Depression.  

Doris Christopher Permanent Whole Life Insurance

Doris Christopher

Entrepreneur, Doris Christopher borrowed $3,000 from her whole life policy to start her shared mealtimes business, Pampered Chef. By 2002, the $700 million operation was acquired by Warren Buffett for $1.5 billion.

Jim Pattison Permanent Whole Life Insurance

Jim Pattison

Canadian billionaire Jim Pattison borrowed against his whole life policy to open his first General Motors dealership in 1961. Today, Canada’s fifth-richest person, Jim Pattison has grown his Jim Pattison Group empire to over $6.7 Billion

Max and Verda Foster Permanent Whole Life Insurance

Max and Verda Foster

In 1939, Max and Verda Foster borrowed $1,000 against their whole life policy to buy a few chicks for their small farm in Modesto, California. Foster Farms grew to become a popular billion-dollar prosperous poultry farm.

Insurers Offering Permanent Whole Life Insurance

These Trusted Canadian Insurers all offer participating and non-participating whole life insurance, BUT they also offer different benefits. Best Insurance Ontario works for you to find the coverage that best suits you and your family’s or business needs.

Manulife Par

Manulife Par

Immediate growth and guaranteed early cash values, meets flexibility and long-term protection, all with potential tax-saving advantages.

Empire Life

Estate Max

Optimax Wealth focuses on early higher cash values.

EstateMax focuses on long-term growth.

Empire Life

Estate Max

Wealth Achiever focuses on early higher cash values.

Estate Achiever focuses on long-term growth.

Equitable Life


Wealth Accumulator focuses on early higher cash values.

Estate Builder focuses on long-term growth.


Participating Whole Life

Accelerated Growth focuses on medium-term cash values.

Estate Enhancer focuses on long-term growth.

Industrial Alliance

Ia Par

Targeted to affluent clients and business owners looking to maximize estate wealth, have access to liquidity, and diversify their investments.



Parents or Grandparents

Wanting an alternative TAX-FREE investment for their child.


Individuals or Business Owners

Who want to leave a TAX-FREE charitable donation.


Individuals or Business Owners

Who need to access the cash value in case of dire events like a pandemic.


Individuals or Business Owners

Who want to secure collateral for a loan to leverage wealth using the Infinite Banking Concept.



Who would like to create their own retirement pension fund from the whole life policy’s cash value.


Business Owners

Wanting to significantly lower their tax bill upon death, thus leaving a larger legacy.

Best Insurance Family Circle

Our Mission Is to Provide a Professional & Honest Approach to Life Insurance Planning

Life Insurance Planning is of the utmost importance in estate planning and caring for your loved ones even when you’re gone. Best Insurance Ontario implements a customized life insurance needs analysis to ensure the right amount of coverage needed. 

A properly structured whole life insurance policy is necessary if the infinite banking concept is used to leverage wealth. Our advisors will illustrate early high cash values and recommend the best borrowing strategy to avoid any taxable events.

“I maxed out my limits for my RRSP’s and TFSA’s. I was looking for an alternative investment strategy that would be tax efficient. Best Insurance Ontario recommended whole life insurance. I thought life insurance was only a way to leave a death benefit; but with my whole life policy, I was able to use my cash value to put a down payment on an investment property. “

Ian Shaw


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Best Permanent Whole Life Insurance Planning for your Family and Business

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(647) 559-3358